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UX Strategy
Connecting product experience decisions to the metrics leadership already tracks. Translating qualitative insight into prioritized, defensible UX investment.
Fractional Design Lead
Great UX shouldn't be a gut feeling. I help teams build it with intention and measure what it's actually worth.
Senior design lead who untangles complex, regulated, legacy-heavy products into clear, validated experiences without the full-time overhead.
TRusted by these clients
About
A decade-plus of enterprise design experience & leadership.
I have spent my career embedded in the kind of organizations where a single design decision touches regulators, three time zones, and a legacy stack no one wants to inherit. I bring that depth and leadership to teams who need senior product judgment without the cost of a full-time hire.
Multilingual with delivery experience spanning North America, EMEA, and APAC. I have led product design for Siemens, Bristol Myers Squibb, Navistar, the United Nations, L'Oréal, and the U.S. Air Force. The work is consistent wherever I go: create clarity inside complex systems, align teams to outcomes that matter, and ship improvements you can actually measure.
How I help
- 01 Modernize legacy systems into cohesive, unified UX frameworks
- 02 Design intuitive workflows for inherently complex processes
- 03 Build scalable design systems for multi-team environments
- 04 Navigate regulated and multi-stakeholder ecosystems with clarity
- 05 Align UX investment to the KPIs your leadership is already tracking
Services
Six ways I show up for your team
Whether you need a strategist to surface where experience is leaking value, an operator to scale design across teams, or a senior practitioner to ship alongside your product org - my engagement adapts to where the leverage is.
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Enterprise Modernization
Replacing fragmented legacy stacks with unified UX frameworks. Untangling years of patchwork into a cohesive experience your teams and customers can actually use.
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Design Systems & Operations
Scaling design across multi-team environments. Building the systems, governance, and rituals that let design move at the speed of product without losing quality.
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Research & Validation
Discovery sessions, usability testing, and data-informed iteration. Pressure-testing assumptions before they become expensive build decisions downstream.
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Compliance & Regulated UX
Designing inside the constraints of FDA, government, and multi-stakeholder approval workflows. Balancing precision, accessibility, and human-centered design when the margin for error is zero.
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AI-Augmented Design
Embedding AI into research, synthesis, and journey work to surface what users actually need with faster results. Added leverage for lean teams without compromising rigor.
Testimonials
From clients and collaborators
Senior product, design, and operations leaders who have seen the work happen across enterprise environments, regulated industries, and three continents.
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This project proved that innovation and compliance can coexist. Fresh thinking through human-centered design, applied to a highly regulated process - helping us deliver a solution that works beautifully and elevates how we support patients and providers.
Director of Digital Solutions
Bristol Myers Squibb Client
Bristol Myers Squibb Client
The new CPQ experience completely changed how our teams and customers interact. Simplifying an incredibly complex process made it easy for our people and partners to collaborate and get work done efficiently.
Technology Stakeholder
Navistar
Client
Joe consistently delivers beyond expectations, leading complex global projects with clarity, adaptability, and strong cross-functional expertise. His design leadership and collaborative mindset make him an invaluable asset to any team.
Darren O.
UX Consulting Manager, EMEA
Collaborator
Joe excels in complex environments, quickly prioritizing challenges and delivering thoughtful, high-quality solutions. His ability to adapt, embrace new technologies, and maintain a strong human-centered perspective sets him apart as a standout design leader.
Mark H.
UX/UI Director, North America
Collaborator
Let's connect
Let's see if there's a fit.
Thirty minutes is enough to know whether the engagement makes sense. Just a direct conversation about what you are trying to move and whether I am the right person to help move it.
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Thirty minutes, scheduled directly
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No pitch deck, no follow-up sequence
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Honest assessment of fit, both ways
Prefer email? Connect with me at joseph.xavier@icloud.com
*Select case studies are under NDA; resume and full work available on request.